MLB Today
1869 - 2012
- Countries where its popular
- Japan
- Cuba
- South Korea
- Popular Names
- Albert Pujols
- Babe Ruth
- Hank Aaron
- Big Events
- Opening Day
- All-Star Game
- Home Run Derby
- Major Event- World Series
- Levels of Organized Play
- Youth Leagues
- High School
- College Baseball Divisions 1-3
- Minor League- Rookie-AAA
- Major League
- Current Promotions
- A current advertisement is that if you purchase MLB.TV Premium for the 2012 season you get MLB at Bat 2012 for free. I believe it is working very well right now because the season is just beginning and people will likely want both of them and not just one.
- Promotions that are usually used for this sport are ones that show the MLB is supporting problems like cancer and helping veterans return.
- Financial Information
- Highest paid player is Alex Rodriguez- 27.5 million per year
- 2011 average salary:
- 3305.393
- Attendence
- Hold events in baseball stadiums that hold between 30,000 to 60,000 people.
- Some have roofs and others don't.
- Highest ticket price of 2011 is the New York Yankees (312.11)
- Lowest ticket price of 2011 is the Pittsburgh Pirates (15.30)
- Current Event
- Spring Training 2012
- Target Market
- The MLB's target market is between the ages 18-49 because these people account for 62% of the entire MLB fanbase
- Gender is almost equal with men being a little higher in popularity
- Higher income levels are the target for the MLB because 59% of the fan base is in this category although lower levels are not excluded.
